You rank position 3 for your own core search term, that's solid. Here's what's undoing it the moment someone checks you out.
★ Ranks position 3, "electrician west perth"
No lock-in contract
No sales script, just a straight answer
The biggest problem
Your site claims 40,000 completed jobs over 25 years. The only detailed review we could find is 2 stars, and it says you "avoid a phone call" at exactly the booking stage. Someone checking you out before they call sees that before they see the 40,000 jobs.
1Meta Ads
- No confirmed active ads on Facebook or Instagram.
- Your Instagram already has real job photos, this is a real opportunity to scale what's already working organically.
2Social
- Instagram, 78 followers. Real content (downlights, exhaust fans, reticulation), but posting is sporadic, gaps of months between posts.
- Facebook page exists, content couldn't be confirmed.
3Google Ads
- No confirmed paid activity found for your core terms.
4Website
- "$0 Callout With Fixed Prices" is a strong, specific headline offer.
- 19+ named services listed clearly.
- Licence number and years-trading claims sit on a separate About page, not paired with the offer where someone first lands.
- No formal response-time commitment stated anywhere.
5Google Business Profile
- Review counts are thin and inconsistent across platforms: 2 on Birdeye, 1 on ProductReview, 7 on Yelp, with ratings ranging from 2.0 to 4.5 stars.
- Your Yelp listing currently displays as "CLOSED."
6Who's beating you, "electrician west perth"
For "electrician west perth", your own core term
★
Dr Sparky Electrical
Google Maps
★
M Tech Electrical
Google Maps
2
Westline Electrical
ahead of you
3
Westside Electrical (you)
For "electrician victoria park", a suburb you also serve
8
Westside Electrical (you)
You're closer to the top than most businesses in this audit. The review problem is what's costing you the click once you get there.
Also worth tidying up
- Site speed and mobile rendering weren't testable in this check, worth a manual look.
- No pricing beyond the callout fee headline.
None of this needs a rebuild. Most of it's fixable fast once you know exactly where to start.